Thanksgiving, But Make It Grape: Why Grapes Deserve a Spot on YourHoliday Table

Thanksgiving is all about gathering, gratitude, and great food. But between theturkey, stuffing, and pies, one humble hero risks being overlooked: grapes.Pretty Lady™ grapes, to be exact.They’re sweet, snackable, and stunning on the table, basically the triple threat ofholiday hosting. Whether you’re setting out appetizers, building a charcuterieboard, or planning a show-stopping dessert, grapes bring […]

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Grape It Till You Make It: Fun Ways to Boost Sales with Pretty Lady™ Grapes

When produce looks this good, it practically sells itself. Pretty Lady™ grapes bring the color, crunch, and quality that shoppers can’t resist, andsmart merchandising can turn that all-natural appeal into real sales growth. Available from July through December, Pretty Lady’s sweet, seedless varieties likeAutumnCrisp®, Adora®, and Scarlotta® deliver consistent flavor and visual punch thatmake your […]

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Sweet Remembrances: Día de los Muertos-Inspired Pretty LadyGrapes

As autumn paints the world in orange and purple, we also approach a time of memory and celebration:Día de los Muertos. What if your snack table could speak both of sweetness and remembrance? EnterPretty Lady™ grapes. Bright, crisp, and full of life, nature-made perfection for honoring ancestorswhile treating your kids (and yourself) to something beautiful, […]

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Vibrant, Sweet, and Full of Life: Pretty Lady™ Grapes for Día de los Muertos

As fall approaches and families honor loved ones, Día de los Muertos adds bold color,meaningful traditions, and a celebration of life. Pretty Lady™ grapes fit beautifully intothat spirit by offering vibrant hues, pure flavor, and premium presence… everythingretailers need to connect with customers seeking festive, fresh ingredients.Why Shoppers Reach for Pretty Lady Grapes […]

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Beyond the Vine: From Our Fields to Your Produce Aisle

A bag of Pretty Lady™ grapes carries more than exceptional flavor. It carries the storyof careful growing, expert harvesting, and thoughtful packing, all designed to delivergrapes that look stunning on the shelf and taste even better at home. When youmerchandise Pretty Lady, you’re showcasing the result of generations of family farmingand a commitment to quality […]

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Give Your Produce Aisle the Standing Ovation It Deserves

Applause is Pretty Lady™’s newest premium grape, available in vibrant red and crispgreen. This exclusive Sun World variety offers bold flavor, beautiful color, and reliablequality. Sweet, seedless, and always fresh, Applause is a snackable star that will keepshoppers coming back. Why Shoppers Love It Season & Shelf Appeal Merchandising Tips for Maximum Applause Promotional Support […]

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Back-to-School, Back to Pretty Lady Grapes!

Grape season has officially kicked off, and that means Pretty Lady Grapes are back and better than ever. As families shift into school mode, early mornings, packed lunches, and after-school routines—this is the perfect time to make Pretty Lady Grapes a standout item in your produce department. You already know what makes Pretty Lady a […]

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Holiday Finds

As the holiday’s approaches, it’s the perfect time to infuse your store with festive cheer and make your displays truly sparkle. While traditional winter fruits are great, don’t overlook the holiday magic of our Pretty Lady grapes. These vibrant grapes can bring a touch of holiday elegance to your displays and boost sales throughout the […]

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INCORPORATING PRETTY LADY INTO YOUR THANKSGIVING FEAST

As the holiday season approaches, retailers have the opportunity to showcase seasonal produce in ways that inspire shoppers to incorporate it into their festive feasts. One standout item that deserves special attention this Thanksgiving is Pretty Lady grapes. With their sweet, flavorful, and crispy texture, Pretty Lady grapes can be the perfect addition to any […]

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Ghoul-icious Grapes: Unveiling Our Spooktacular Fall Delights!

As the nights grow longer and the air turns crisp, it’s the perfect time to sprinkle a little Halloween magic and cultural celebration into your produce section. We’re beyond excited to announce the return of our frightfully popular Harvest Hobgoblin Grapes and introduce our dazzling new Dia De Los Muertos Day of the Dead programs. […]

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Cool recipes for cooler weather

As September arrives and the leaves begin their colorful transformation, there’s a crispness in the air that signals the beginning of autumn. It’s a season for creating memorable moments: taking walks amidst the falling leaves, watching children play joyfully, and infusing everything with the comforting aroma of pumpkin spice. Among the many reasons to adore […]

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From Our Vineyards To Your Customers Vacation

As summer unfolds and vacation plans come into focus, we’re thrilled to present Pretty Lady  Grapes — the ultimate grab-and-go snack straight from our sun-drenched vineyards. These grapes are not just delicious; they’re the perfect companion for sunny days and leisurely getaways. Why Pretty Lady Grapes? First and foremost, our grapes are renowned for their […]

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Let’s Talk Organics

In today’s retail landscape, catering to consumer preferences is crucial, especially amidst the growing organic trend. Organic products continue to grow in demand, and leading this charge are organic fruits and vegetables.  Recent trends show a significant shift towards organic choices among younger consumers. Of shoppers surveyed by, The Packer Organic Fresh Trends 2024, the […]

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Pretty Grape summer

Hello, summer enthusiasts! Can you feel the excitement in the air? It’s that time of the year again – SUMMERTIME!  Whether you’re doing the happy dance at the thought of long days at the beach or silently wishing for the mercy of air conditioning, one thing’s for sure: Summer brings its own kind of magic. […]

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Keep California Grapes Front and Center

Ring, ring, ring! Last call! California’s finest, Pretty Lady Grapes, are reaching their grand finale for the season. But don’t let the grape party end without a bang! Here are some juicy tips to make sure your store steals the grape spotlight: 1. Dive into the world of grapeness with our Virtual Grape Guide – your […]

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Merchandising for Fall: Labor Day and Halloween

And just like that, fall is already on the horizon, running at us like a group of 7-year-olds dressed as the Sanderson Sisters from the 1993 Halloween film Hocus Pocus. Yes, spooky season is among us which means it’s one of our most favorite times of the year – Harvest Hobgoblin time! We know your […]

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Introducing our Leading Ladies – Early Season Varieties

🎶Guess who’s back, back again – Pretty Lady’s back, tell a friend🎶 That’s right, Pretty Lady Fans, your beloved, delicious and oh so nutritious Pretty Lady Grapes are back in season and ready to dazzle the tastebuds of your ever so loving customers. We know that the off season has really been hard without us […]

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All Things Holigrapes

Let’s talk merchandising; specifically, let’s talk the merchandising crunch that is summer through the new year. Back-to-school, Halloween, Thanksgiving, etc.—before you know it, it’s January first and, sooner than you think, the whole cycle will start once again. Pretty Lady grapes are a go-to snack/ingredient/charcuterie-board-enhancer for just about everyone (well, everyone with taste), so it’s […]

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“Fall” in Love With Hobgoblin Displays

As you check the weather on your phone app, in the local paper, or simply by walking outside, fall-related anything probably feels laughably far away. But, like a freight train filled with decorative gourds and too much nutmeg, fall is bearing down on us with great, crisp urgency. If you haven’t already, now is the […]

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Don’t Labor Over Displays

As displays and merchandising go, few holidays are a better fit for fresh produce than Labor Day. This first Monday of each September marks the social and economic achievements of the American workforce; it’s fitting, then, that many of us celebrate it by taking time to rest, rejuvenate, and spend much-needed time with family. The […]

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Name That Grape

When it comes to Pretty Lady grapes, there’s much more to it than the simple question of “red” or “green.” Our grapes are multifaceted, nuanced, subtle, and surprising—in both appearance and flavor. Since grape season is just about in full swing, you’ll be getting more and more questions about your selection: flavor profile, availability, maybe […]

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Gimme Some Sugar

Drops, that is. It’s that time of year…the weather gets warmer, the sun shines brighter, the birds get chirpier, and green-grape loyalists start pining for their beloved Sugar Drops. This variety has steadily increased in popularity over the years, and it’s no wonder: with their plump size and succulent sweetness, Sugar Drops may have cracked […]

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Grapes: The Fruits of Our Labor

Here at Pretty Lady Vineyards, we don’t just grow grapes, we eat, sleep, and breathe them. Why? Because Pretty Lady grapes aren’t just our business, they’re a symbol of the integrity our family has been bringing to the grape industry since 1955. Peter and Nick are the sons of company founder Jakov P. Dulcich, and […]

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Happy holigrapes! Merchandising your way to 2022.

Floaties and pool noodles have been packed away and fresh fruit salad has given way to crisp apple slices, orange wedges, and big bunches of beautiful grapes. Speaking of which, our Harvest Hobgoblin grapes are in full swing and ready to make your shelves look their autumnal best. But we’re not just talking pumpkin latte […]

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Great Late Grapes

Now say that ten times fast! Luckily, mastery of tongue-twisters isn’t necessary to enjoy Pretty Lady’s late-season grapes. They’re all delicious, but we’re particularly excited about this year’s Green Emeralds. They have a fantastic shelf life and are. Absolutely. Huge. We love them fresh and rinsed and unadorned, but they are amazing in recipes as […]

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Ho, boy! It’s Hobgoblin time!

Our Hobgoblin-branded merchandise boxes and cartons are natural superstars (or, for this time of year, “supernatural stars”) of the Halloween aisle, but a little birdie (in a bat costume) told us that these autumnal displays add a distinct fall flair to produce sections all season long. Healthy Halloween options that are actually fun and actually […]

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