In today’s retail landscape, catering to consumer preferences is crucial, especially amidst the growing organic trend. Organic products continue to grow in demand, and leading this charge are organic fruits and vegetables.
Recent trends show a significant shift towards organic choices among younger consumers. Of shoppers surveyed by, The Packer Organic Fresh Trends 2024, the following was determined “despite the challenges with inflation, organic produce purchases are a big part of fresh fruit and vegetable purchases for many U.S shoppers, especially for younger consumers. When asked by Organic Fresh Trends 2024 about what type of produce they typically buy, 46% of those in the 30-39 age group said organic produce.”
Responding to this evolving demand, we are excited to reintroduce our range of organic grape varieties from Pretty Lady Vineyards. Starting the 2024 season, we are offering convenient grab-and-go bags and boxed options of organic grapes. Varieties such as Ivory, Great Green, Sweet Globe, Autumn King, Flame, Krissy, Scarlet Royal, Allison and Autumn Royal.
While organic options are gaining traction, conventional Pretty Lady grapes continue to be a fan-favorite, appealing to a broad spectrum of customers. Stocking Pretty Lady grapes in your store means offering more than just a premium product; it’s about meeting consumer expectations. Whether displayed in eye-catching grab-and-go bags or elegantly boxed, Pretty Lady grapes are designed to capture attention and drive sales on your store shelves.
As the organic trend continues to flourish, Pretty Lady Vineyards remains committed to delivering top-tier conventional and organic grape choices that exceed standards of quality and taste. Our diverse range ensures there’s something to suit every palate, ensuring all customers can enjoy the excellence of premium grapes. And if you need an additional refresher and tips on storing, merchandising, and promoting, be sure to download our great Grape Guide!