Applause is Pretty Lady™’s newest premium grape, available in vibrant red and crisp
green. This exclusive Sun World variety offers bold flavor, beautiful color, and reliable
quality. Sweet, seedless, and always fresh, Applause is a snackable star that will keep
shoppers coming back.
Why Shoppers Love It
- Juicy, crisp, and kid-friendly
- Eye-catching color in both red and green, especially when displayed together
- Consistent quality with premium Pretty Lady packaging
Season & Shelf Appeal
- Peak freshness: Available during key grape-buying months, when demand is high for crisp, flavorful fruit.
- Visual impact: Mix red and green Applause grapes in adjacent bins or combined in clamshells for a high-contrast, high-impulse display.
- Premium packaging: Pretty Lady’s clear, attractive bags and labels showcase the fruit’s quality and freshness, making the decision easier for shoppers.
Merchandising Tips for Maximum Applause
- Build a “Standing Ovation” Display
Feature both colors together in a theater-style arrangement: tiered, well-lit, and framed with signage that reads “Now Featuring: Applause Grapes.” - Cross-Merchandise for Easy Entertaining
Position grapes alongside artisanal cheeses, crackers, and sparkling beverages. Promote them as the “perfect pairing” for gatherings, charcuterie boards, or holiday platters. - Leverage Sampling (If Allowed)
The flavor sells itself. Offer tastings during peak traffic times, and include both colors so shoppers can pick their favorite (or both). - Use the Pretty Lady Virtual Grape Guide
Direct your team to the online merchandising guide for display inspiration, recipe cards, and seasonal signage.
Promotional Support
Pretty Lady offers recipes, signage, and a Virtual Grape Guide to help you promote Applause. Use these tools to educate shoppers, highlight the variety’s unique flavor, and create a display that earns a standing ovation.